Get Caught Listening!
Posted by: Mary Burkey
The Association of American Publishers has created a terrific audiobook promotion tool: Get Caught Listening. Like the AAP’s Get Caught Reading promotion, the tools incorporate celebrity endorsements; free posters & graphics; and tips for teachers, librarians, and booksellers. I love the posters with Dr. Seuss’ Horton & LL Cool J! Here’s more from the website:
Recent studies have shown that one in every five American households listen to audiobooks. Get Caught Listening is a nationwide public service campaign intended to promote the joys of audiobook listening. The campaign will be produced by the Association of American Publishers and is expected to launch in June 2008. A brand extension of the nationwide public service Get Caught Reading campaign, Get Caught Listening communicates the pleasures of audiobook listening in all audio formats, and promotes the value of the medium as a beneficial learning tool supporting literacy and education.
The Get Caught Reading web site is visited by thousands of book lovers – booksellers, educators, and librarians from all around the world, with requests for posters to accompany grassroots reading campaigns across the globe. All Get Caught Listening PSAs are available for download and use at any event. Check them out!
